Our Story

Melange of rollicking colors & frollicky style, popped together for the little smarty pants & the cool dudes out on loose- Bumchums is a lifestyle brand with difference & diversity! Breaking free from the ubiquitous flat & monotonic fashion statement that is the essence of mens regularwear, Bumchums has built an identity with casualwear for mens & kids that nods to street style meets classy-n-chic vibe to suit every personality & age. Since its inception in 1994, Bumchums has strived to redefine the market of casualwear for Indian men, elevating everyday essentials to fashionably forward!

Coming from the parent house Rupa & Company Limited, widely known across India for their hosiery range that is synonymous with comfort & affordability, Bumchums also echo the ethos of ‘Comfort Above All’ for its customers.  That’s the reason why all Bumchums products, be it our languorous loungewears to timeless T-shirts or racy athleisures, swear by premium fabric, trendy design & superlative wash-n-wear feel that sees you through seasons.

The Bumchums collection now boasts of a wide array of premium Tee-Shirts, Bermudas, Shorts and Loungers for Men, Juniors and Infants. In addition to these, the brand has also grown to include winter wears like Sweatshirts, Hoodies and Jackets for all age & gender.

Rupa and Company Limited is one of India’s leading hosiery companies since 1968. The company has a portfolio of ten brands in Innerwear and Athleisure for Men, Women and Kids. Discover more insights about the brand here.